Cape Leveque Road
Safety first on the new Cape Leveque Road.
The Road Safety Commission has created a new road safety campaign to coincide with the opening of the newly sealed Cape Leveque Road upgrade.
The sealed 90-kilometre stretch of the Dampier Peninsula road is now open to allow local residents and tourists safer and greater access to the area.
To prepare local communities and future tourists, the Road Safety Commission and Dampier Peninsula Working Group have developed several resources as part of a community awareness campaign.
Local Kimberley organisation, Goolarri Media, was engaged to develop series of videos to educate the community and visitors alike on how to stay safe while travelling on the new road.
The first video that features respected local elder Brian Lee will be seen on Goolarri TV, GWN and across local social media channels, while the following four videos will be shared on social media.
These videos cover a range of safety topics including responsible driving, seatbelts and restraints, and vehicle roadworthiness.
Brian Lee, along with other respected local community members Phillip (Bibbido) McCarthy, Albert Wiggan and Helen Ockerby also feature in the series.
In addition to local community ads, a special ‘Z’ card, entitled ‘Your Guide to a Safe Drive’ has also been created - providing information to tourists about driving to the specific conditions of the road.
The pocket-size brochure will be available at all main tourist locations including Broome and Kununurra airports, as well as local visitors’ centres and car hire depots. A QR code to download the ‘Z’ card will also be accessible on the visitor Information board at the entrance to the Broome-Cape Leveque Road.
To prepare local communities and future tourists, the Road Safety Commission and Dampier Peninsula Working Group have developed several resources as part of a community awareness campaign